September 18, 2018 | less than a minute read

Smart TVs Invading our Homes: Read the Fine Print of Privacy Policies

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Lorne Randa

Partner

Get in touch

Lorne Randa

Partner

Here is another example of devices reading our behaviours to gather our valuable data and to sell to companies. Although the privacy policies of such apps and software may set out in the fine print how it is actually using the data it collects, something more should be done to make these privacy policies more transparent for the average consumer.

In recent years, data companies have harnessed new technology to immediately identify what people are watching on internet-connected TVs, then using that information to send targeted advertisements to other devices in their homes. Marketers, forever hungry to get their products in front of the people most likely to buy them, have eagerly embraced such practices. But the companies watching what people watch have also faced scrutiny from regulators and privacy advocates over how transparent they are being with users.